Our IP

The Lucky Socks Young Audience Model™

A practical framework for understanding, developing and evaluating how organisations build relationships with the next generation.

Young Audience Model

FUN

Does it earn attention and create enjoyment?

RIGHT

Is it right for the audience, platform and moment?

REWARD

Does it reward their time and give them a reason to return?

INSPIRE

Does it inspire action, aspiration or deeper connection?

VALUE

Does it create genuine audience and organisational value?

How future-fit is your organisation?

Take the Lucky Socks Young Audience Assessment to understand where you’re performing well, where the opportunities lie and what you should focus on next.
25 questions. Five areas. Around five minutes.
Get started below.

HOW WE USE IT

From assessment to action.

We use the Young Audience Model to help organisations assess where they are today, identify opportunities and build a practical strategy for the future.

ASSESS → DIAGNOSE → STRATEGY → TRANSFORM