Global Golf Federations Join Up

**We’re excited about this one**

Lucky Socks Media have teamed up with the R&A, the global governing body of golf, jointly with the USGA, and is responsible for the Rules of Golf, staging The Open Championship, and developing the sport worldwide. to launch a young audience learning programme for golf federations around the world.

We’re rolling it out to other sports too – with conversations already taking place in the running and football industries.

Starting this autumn, golf federations from Egypt to England, South Africa to Scotland, will begin the eight-month online programme to help them better understand the world of children and youth audiences.

It’s a first for us, and we’re very, very excited about it.

If you’re a CEO or heading up a content or marketing team, you’d probably like to know it’s an affordable way to co-develop a young audience strategy.

The customised, online course includes monthly mentoring and consultation per organisation to help guide you through the issues you’ll face – and help explain why an approach to children and young people is unlike anything else.

There are five webinars to launch the programme covering topics like content and storytelling, maximising platforms for young audiences, safeguarding and welfare and building a community.

We work to understand an organisation’s aims and objectives in the youth space and then work alongside them to help develop their bespoke youth strategy.

As part of the course, we also include guest speakers from the children’s media industry to help bring it all to life in a practical, meaningful way.

There are four bespoke group webinars included, according to the needs of the cohort, and we encourage shared learnings to foster a sense of community growth.

The course finishes with more advanced webinars around core themes that have evolved over the programme, with each organisation ending up with their own bespoke strategy and recommendations and objectives for future improvements.

It’s based around the Lucky Socks Young Audience Model of:

• Fun
• Right
• Reward
• Inspire
• Value

Even better, you could be part of the next wave, with a single fee covering the involvement of up to three delegates from a single organisation.

So if you’re struggling to work out what to do in this vital area, then this programme could be for you… It will deliver lessons and a legacy that will last many years.

Get in touch if you’d like to get involved with your organisation.